NETFLIX has released its streaming figures for Canelo Alvarez vs Terence Crawford, revealing it as the ‘most-viewed men’s championship boxing match’ of this century.
The blockbuster event took place at the Allegiant Stadium, Las Vegas, last Saturday, setting the stage for Crawford, 42-0 (31 KOs), to piece together a truly masterful performance.
In doing so, the 37-year-old not only dethroned Canelo, 63-3-2 (39 KOs), the then-168lb king, after jumping up two weight classes, but also became a three-division undisputed champion.
Tuning in for that main event, Netflix estimates, was a total of 41.4 million viewers, which includes those who chose to watch the fight a day later.
This figure, however, is based on an average minute audience (AMA) measurement, estimating the number of people that watched from around the world.
The total number of live viewers, meanwhile, is estimated to be in the ballpark of 36.6 million, with the peak number of concurrent streams – as in, the most Netflix accounts that all clicked onto Canelo-Crawford at one given time – has been reported as 24 million.
Indeed, those figures are nothing to be scoffed at but, when considering what was reported for Jake Paul vs Mike Tyson, Canelo-Crawford rather unfortunately pales in comparison.
For their Mickey Mouse event last November, Paul and Tyson delivered an estimated AMA of 108 million live viewers, while it is expected that around 125 million people tuned in across the weekend.
Peaking at 65 million concurrent streams, too, it is fair to say that Paul-Tyson set an almost impossible target which, quite frankly, may never be trumped.
Yet still, Canelo-Crawford was most certainly a booming success, particularly given that over 70,000 fans in attendance contributed to a gate of $47 million, the third highest in boxing history behind only Floyd Mayweather vs Manny Pacquiao ($72 million) and Mayweather vs Conor McGregor ($55 million).
