Lauren Price reveals new role at World Boxing ahead of LA Olympics

Lauren Price gold medal

OLYMPIC gold medallist and unified welterweight queen Lauren Price looks to forge the building blocks of a โ€˜fairโ€™ sport with World Boxing.

The 30-year-old told Boxing News earlier this week that she has joined World Boxingโ€™s Executive Board as an athlete representative, offering a wealth of experience in her new role beyond the ropes.

More than anything, the reigning WBC, WBA and IBF world champion hopes to advocate for athlete rights, and promote fair competition, in the amateur ranks.

This latest development in her career follows last monthโ€™s encouraging, or perhaps relieving, news that boxing is on the Olympic programme for the Los Angeles Games in 2028.

After a lengthy period of uncertainty, the International Olympic Committee (IOC) has since placed its trust in World Boxing, recognising the breakaway body as amateur boxingโ€™s flagship organisation.

Before that, the International Boxing Association (IBA) had been stripped of its Olympic recognition in 2023, mostly due to concerns over bout manipulation and a lack of financial transparency.

But with the IBA still organising major competitions, including last monthโ€™s Womenโ€™s World Boxing Championships, the battle for complete integrity in amateur boxing remains fierce.

While covering the championships in Serbia, Boxing News encountered several decisions โ€“ one, a particularly egregious stoppage โ€“ which put the fairness of that tournament into question.

With World Boxing now at the helm, though, one can only hope that accusations of bout manipulation will soon become a thing of the past.

Price, 9-0 (2 KOs), for one, firmly believes that a fair roll of the dice is the least fighters should expect when entering the Olympics.

โ€œWe all want a fair sport,โ€ she told Boxing News. โ€œWith [boxing] being kept in the Olympics, when it was so close to getting chucked out, it has to be fair.

โ€œOtherwise itโ€™s going to kill the sport, and kill peopleโ€™s dreams. So I think a fresh organisation [World Boxing] is what [boxing] needs.โ€

World Boxing increased its membership to 89 countries last week, with each national federation, in turn, securing Olympic opportunities for its fighters.

This week, meanwhile, has seen the emergence of World Boxingโ€™s first international tournament, the World Boxing Cup, which is now nearing its conclusion.

At this moment in time, four of GB Boxingโ€™s amateur stars have made it through to the finals, while two will look to do the same in their semi-final bouts later today.

But regardless of the accolades that may follow, the experience of competing in Brazil can only benefit a selection of the most talented fighters on these shores.

โ€œI always say: โ€˜Go out to every tournament, to every training camp, and pick up as much experience as possible,โ€™โ€ Price added.

โ€œAt the end of the day, [GB boxers are] on that cycle to go to the Olympics. So to go to a tournament in Brazil โ€“ the other side of the world โ€“ย and face all different styles, and tough competition, is just great experience [for them]. Thatโ€™s how you learn your apprenticeship.โ€

Sure enough, Price completed her apprenticeship with flying colours when she claimed gold at the Tokyo Olympics in 2021.

And now, in her capacity at World Boxing, the Welsh womanโ€™s time outside the ring will, in part, be spent addressing any inquiries or concerns expressed by athletes.

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