EXCLUSIVE Why George Groves no longer wants ‘to take down the Matchroom empire’

George Groves

THE evidence is that George Groves has mellowed. He has won the WBA super-middleweight title, he has a sequence of high profile fights lined up ahead of him in the World Boxing Super Series and even appears to have buried his grudge with Eddie Hearn.

โ€œI didnโ€™t quite like him around the Froch fights,โ€ Groves told Boxing News, โ€œbut I like him now. I thought I was going to take down the Matchroom empire. I got knocked out instead and he went from strength to strength. I became world champ on his card. I like Eddie. Heโ€™s alright. Weโ€™ve never done any real business together.โ€

He continued, โ€œBack then I wanted to take over the world. I realised I donโ€™t want to take over the world now. Very content with disappearing into obscurity once Iโ€™ve earned enough money to and Iโ€™ve knocked out a few more people. I wouldnโ€™t mind promoting ad hoc, I think Iโ€™d be good at it.โ€

He mightย even be tempted into a mixed martial arts bout against a UFC fighter one day. โ€œBut Iโ€™d fight him in a cage,โ€ he noted. โ€œI wouldnโ€™t mind giving it a go.โ€

At the moment he is occupied with the World Boxing Super Series, taking on Jamie Cox in their October 14 quarter-final. The tournament features other star names, like Chris Eubank Jr and Callum Smith, but Groves warns, โ€œThis tournament was built for surprises.

โ€œHopefully everyone stays in it, stays fit, no one tries to be too clever.โ€

george groves vs jamie cox

Groves thinks this competition could be revolutionary in boxing. โ€œItโ€™s going to be phenomenal for the fight fan to watch. If it continues, then the average fan will [think] this is the best fighting the best, Iโ€™ve got to watch it,โ€ he said.

โ€œI suppose only time will tell. It needs the exposure. It needs a lot of money thrown at it, for people to understand it and buy into it. I feel theyโ€™re capable of that. I think itโ€™s a very good thing.โ€

Tickets to Groves vs Cox at the SSE Arena in Wembley are available from ยฃ35 from www.axs.com

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