Todd DuBoef on bringing Top Rank to the UK

Vasiliy Lomachenko lightweight

TOP RANK is coming to promote shows in the UK, although their Josh Taylor-Jack Catterall event in Glasgow has been put back to February 26 after Taylor, the super-lightweight champion, suffered a knee injury.

โ€œOur venture with [Sky] is obviously to bring our world class events that are coming from other places, like the United States, off prime time and then to build with them a gradual platform that has us doing fights regularly on the location, and weโ€™ll do that together in conjunction with them,โ€ Top Rank president Todd DuBoef told Boxing News.

He wants to bring over some of their international stars, like Vasiliy Lomachenko, Naoya Inoue or Teรณfimo Lรณpez, as part of this new deal with Sky Sports. โ€œWeโ€™re looking forward to working with them [Sky] and finding strategic guys to bring there and develop there. It could be a Loma, it could be an Inoue, it could be Teรณfimo. Bringing some at the highest level because weโ€™ve seen a lot of the Brits come to America, maybe itโ€™s time for a lot of world fighters to come to Britain. We saw with Loma and [Luke] Campbell, I thought it was a wonderful promotion,โ€ he said. โ€œTeรณfimo-Josh Taylor is a complete natural fit. I think thereโ€™s an unlimited amount of fights because of the sophistication of the UK fanbase. I think they really appreciated it when Golovkin came over and fought Kell Brook and I think thatโ€™s a real credit to the fanbase thatโ€™s developed there.โ€

โ€œYou have [Artur] Beterbiev thatโ€™s fighting Marcus Browne, it will be in December, and then youโ€™ve got some great light-heavies over there [in Britain],โ€ he continued. โ€œYou selectively select world class guys at the highest level, bring them in and surround them with really good local talent and you can have big events.โ€

Top Rank in the UK is part of his ambition. โ€œWeโ€™ve been trying to get there for a while and I think weโ€™re in the first steps. Weโ€™re very excited about the partnership and the market,โ€ he said. โ€œItโ€™s been something Iโ€™ve been dreaming about for 15 years.

โ€œItโ€™s just something Iโ€™ve always aspired to โ€“ I think what theyโ€™ve been able to cultivate and develop on the Sky platform over years, is something that is absolutely textbook brilliant โ€“ to be able to take our stable and our content and put that on that platform.โ€

The UK market is richly appealing. โ€œYou can penetrate it. In the United States we have a lot of headwinds, a lot of headwinds. Here you guys donโ€™t have nearly the amount of headwinds and the work Sky has done over the years, to pave the way for fight fans and the fighters and the audience, is just smooth sailing,โ€ DuBoef said. โ€œI think thatโ€™s a wonderful dynamic to be a part of.โ€

He is diplomatic when asked about Eddie Hearnโ€™s plans for global domination. โ€œListen, he took over America, how many years ago? Everyone was out of business three years ago,โ€ DuBoef said. โ€œI think there is this narrative that people in boxing envy what UFC has become and people in boxing say, โ€˜How can we get there? How can I get there?โ€™ I think thereโ€™s a massive difference of business model. One [UFC in MMA] is first to market and the other is massive globalisation with an Olympic product thatโ€™s been around for hundreds of years, that has a flow of fighters all over the world, a massive market. I think he may have a strategy for DAZN to get the best product on their platform, Iโ€™m not sure. I think this sport has so much depth to it and so much infrastructure and culture.

โ€œI think when I look at boxing and what it most resembles, it most resembles the globalisation of football, soccer. La Liga, Bundesliga, Premier league, they have their footholds, they have relationships with different partners,โ€ he continued. โ€œIs there only one soccer league? Only when it comes to the World Cup do you have one unified type of nature of it. But the market for all the different [leagues] is there, they have robust television partners that are feeding rabid fans.โ€

He also anticipates even larger digital platforms, beyond television broadcasters, coming into sport and into boxing. โ€œAmazonโ€™s coming online, Apple, Netflix may be getting live sports, all of these new entrances are going to create opportunities outside of one or two, a duopoly, or three people. Theyโ€™re going to try to get into the business and get into the business in different ways,โ€ DuBoef said. The pie, he expects, is going to get bigger and a lot of people are going to want their piece of it.

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