THE fame gameโs a funny old thing. One minute youโre dropping a dime to Steph Curry for a three-pointer and the next Reggie Miller is getting your name wrong on a broadcast watched by millions.
For Anthony Joshua, courtside in California last night for the NBAย basketball game between the Golden State Warriors and the Houston Rockets, the conquering of America is not going to happen overnight.
Expertly promoted from day one, he is a big star in Britain, we know that much by now, he easily sells out football stadiums, and he has done more for the overall popularity of the sport in his country than any boxer in recent memory. Best of all, he carries it well, and seems to enjoy being a role model in between fights โ someone the kids admire โ and then a knockout machine on fight night.
That said, while his reputation stateside is undoubtedly on the rise, and while a fight with WBC champion Deontay Wilder could be the key to completion, Anthony Joshua, for now, is no global superstar. Not yet.
The great Steph Curry is aware of him either because heโs a fight fan who enjoys watching heavyweights punch each other on Showtime, or simply because he was told beforehand Joshua would be courtside and did his research.
With the assist ๐ซ @StephenCurry30 ๐ @warriors ๐ pic.twitter.com/hpvkTZPZGB
— Anthony Joshua (@anthonyjoshua) May 23, 2018
Similarly, the just-as-great Reggie Miller called him Anthony Johnson on a live broadcast either because he had no idea of Joshuaโs real name, or because he merely got a little lazy and the wrong surname came out.
I KNOW WHO @BronzeBomber is but who is Anthony Johnson @ReggieMillerTNT I thought it was @anthonyfjoshua ๐ pic.twitter.com/UwAtt5xhrZ
— Cornelius Bundrage (@K9boxing) May 23, 2018
It doesnโt really matter.
What does kind of matter, though, is the perception of Joshua in America and, moreover, the perception of Anthony Joshua vs. Deontay Wilder as some kind of heavyweight mega-fight to cure the worldโs ills. The Rumble in the Jungle of the Instagram era, the sort of fight for which the world will come to a standstill, Joshua vs. Wilder is, if you frequent the right kind of social media timelines, in danger of becoming The Biggest Event In The History Of Sports.
Truth is, however, itโs not even close. Because just as Deontay Wilder could walk down the streets of London unnoticed, the same could be said for Anthony Joshua (and, yes, Wilder too) walking down the streets of New York. And itโs not on account of them being small men, I can assure you.
He wouldnโt have been aware of it before Saturday night, but Josh Warrington now knows heโs going to be a championย with a target on his head.
They will want to fight him for a host of reasons. First, they will want to fight him because they will believe, like Lee Selby, they can exploit elements of his style they feel are basic. Secondly, they will expect a good fight from him; an entertaining one; one that might gain plaudits and some recognition. Thirdly, and perhaps most importantly, such is the size of Warringtonโs fanbase in Leeds, and such is his ability to already draw stadium crowds for fights, thereโs a whole lot of money to be made in the Josh Warrington business.
Carl Frampton, a big draw in his own right, wants a share of it. So too does Kid Galahad, the slightly less popular contender from Sheffield, who currently finds himself positioned at number three in the IBF featherweight rankings and will soon be ordered to take part in an eliminator for Warringtonโs new belt.
โWarrington did what he had to do,โ Galahad told Sky Sports when asked to comment on Warringtonโs magnificent win against Selby. โHe boxed out of his skin and got it spot on. I think he will be a good champion.
โSelby may have underestimated him, and he had weight issues.
โWarringtonโs style isnโt the best and he looks like he canโt even crack an egg, but itโs effective. It works for him.
โI do personally believe I have the style to beat him, of course, and I would do it in good fashion. It would be a great fight.
โHowever, I know he doesnโt want to fight me. I hope he doesnโt vacate the IBF title and look to go down another route.โ
Galahad, a polarising figure who not long ago served an 18-month ban for failing a performance-enhancing drug test, boxed twice in 2017 and stopped Irving Berry in his only fight to far this year. Heโs looking to build momentum, and eager to keep his name in the frame, but will probably need a signature win if heโs going to appeal to Warrington and his backers.
โThis is the only path Iโm thinking about going down,โ said Galahad. โI have to force the fight because no one wants to face someone like me. I can do everything and am very hard to beat.
โI want to get on Kell Brookโs next bill and, hopefully, Eddie Hearn can make things happen and get me a final eliminator opportunity.
โI want a few more solid fights this year and then Warrington has to fight me within nine months.
โOnce Iโm in position, there is nowhere to run. He has to fight me.โ
If he wants to keep his title, sure. That may very well be the case.
But, equally, with a fanbase like Warringtonโs, the new IBF featherweight champion doesnโt have to do anything. It is he, after all, who calls the shots. It is he who brings the money to the table. You eat at his table, not the other way around.
A warning to heavyweights: Jarrell Miller will beat you and your promoter on the same night.
Itโs not quite as cold orย impressive as the old beat-you-and-steal-your-woman proposition used by fighters and cowboys alike, but itโs certainly a sign Miller wants to fight Joe Joyce or David Haye, or Joyce Joyce and David Haye.
I will FIGHT @mrdavidhaye and @JoeJoyce_1 ON THE SAME NIGHT IN …. AMERICA U.S.A. @HayemakerBoxing Vs @bigbabypromotionss ENGLISH MUFFINS VS BIGBABY
— BIGBABYMILLER (@BIGBABYMILLER) May 22, 2018
Joyce, 4-0 (4), is set to defend his Commonwealth heavyweight title at York Hall on June 15. The opponent, rest assured, wonโt be โBig Babyโ Miller. It wonโt be him because the American is ineligible for that title. Moreoever, it wonโt be him because these two men, despite the talk, wonโt be fighting each other any time soon.
But thatโs not to say Haye is holding โThe Juggernautโ back.
โHeโd have my blessing to fight Dillian Whyte or (Jarrell) โBig Babyโ Miller next, no problem,โ Haye told BN. โI think heโd take both of them apart.
โPeople are starting to see what Joe Joyce is all about now, but, trust me, they havenโt seen anything yet. Heโll beat all these guys.โ
Polar opposites, Joyce, unlike Miller, fights better than he talks. And so long as Haye does the talking on his behalf, he should do just fine.